ftmedia

"Back to simplicity" could be the motto for my work. No overloaded web designs. No equipment battles during photo and video sessions with too much lighting, only beautiful models, only beautiful accessories. No writing where only the fantasy of the author is the limit and is kidnapping the reader in unreal fictions.
Back to craftsmanship & function; back to living images with real models, who do not stand in front of the camera for money, models who are passionate; back to natural light in natural surroundings.

One of my examples is Steve Diet Goedde. A successful worldwide known photographer shooting images whose simplicity let me shiver. Equipped only with a camera, some films, a model and some accessories, he is searching for locations and motives. No artificial lighting, no frills. One of his sayings: "Flashlight? How this in working?" had a big influence on my work.

I think there are enough motives in realty that we don't need to escape in unreal worlds. Less is often more and so I'm glad to shoot an image with content instead of thinking about the maximum size I could blow it up or if the quality is sufficient for high glossy magazines. A web site isn't a good one when it has a lot of tricky gimmicks, the content is responsible for the attraction. Videos should be shot with love for details and atmosphere to allow the viewer to dive into the film, instead of being deviated with fast clips and cuts from the essential. The leading role in books should have people to whom the reader is able to identify himself or to be able to understand their motives and not an assembly of fantastic effusions of the author.

Regarding my stance on the content of my photos, videos and written stuff, just take a look at zoom-bizarre's philosophy